Jose Luis Vazquez Martinez

World No Tobacco Day 2020: Key messages

Jose Luis Vazquez Martinez - 6 May 2020

WNTD2020

 

Protecting youth from industry manipulation and preventing them from tobacco and nicotine use

 

Key messages:

  • →Tobacco products kill more than 8 million people every year. Tobacco and related industries must continuously find new consumers to replace the ones that their products are killing to maintain revenue.

 

  •  →Tobacco companies spent over 8 billion in marketing and advertising and the world lost 8 million lives from causes related to tobacco use and exposure to second-hand smoke.

 

  •  →Tobacco and related industries’ tactics to market to children and adolescents include:
    • -Over 15,000 flavours, most of which attract children and adolescents
    • -Social media influencers and marketing
    • -Sponsored events and parties
    • -School scholarships
    • -Sleek, sexy designs
    • -Product placement in entertainment media
    • -Free product samples
    • -Single stick cigarettes make addiction more affordable
    • -Selling products at eye level for children
    • -Product placement and advertising near schools

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  • →We want to create a generation that is free from tobacco and second-hand smoke and the death and disease that they cause.

 

  • →Break free from the tobacco and related industries’ manipulation by becoming educated on their tactics and the harm caused by their products.

 

  • →Tobacco use is responsible for 25% of all cancer deaths globally. Use of nicotine and tobacco products increases the risk of cancer, cardiovascular and pulmonary disease.

 

  • →Over 1 million people die from second-hand smoke exposure every year.

 

  • →Children and adolescents who use e-cigarettes at least double their chance of smoking cigarettes later in life. 

 

  • →E-cigarette use increases your risk of heart disease and lung disorders.

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  • →Nicotine in e-cigarettes is a highly addictive drug and can damage children’s developing brains.

 

  • →Smoking shisha is just as harmful as other forms of tobacco use.

 

  • →Smokeless doesn’t mean that it’s harmless. 

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  • →Smoking is expensive, and you pay for it with your looks and your health. It causes bad breath, yellow teeth, wrinkly skin, unhealthy lungs and a poor immune system.

 

  • →Shisha smoke is toxic. It contains substances that cause cancer.

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  • →Chewing tobacco can cause mouth cancer, tooth loss, brown teeth, white patches and gum disease.

 

  • →We encourage everyone to become educated, spread awareness and create a tobacco-free generation.

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  • →Tobacco companies bombard children and adolescents with social media messages that were viewed over 25 billion times. That kind of social media reach is to die for.

 

Source: https://www.who.int/news-room/campaigns/world-no-tobacco-day/world-no-tobacco-day-2020/key-messages