Cannabis Prevention Campaign: Planning and Implementation; PTTC webinar

Grow Your Knowledge: Cannabis Prevention, Policy, and Pharmacology 3-Part Webinar Series

Cannabis Prevention Campaign: Planning and Implementation (Part 1 of 3)

Learn how the city of Denver, CO planned for and implemented its “High Cost” Marijuana Prevention Campaign. The following information will be provided:

• How the city of Denver determined a campaign was needed

• How the campaign is funded

• Process by which the campaign was created and implemented

• Lessons learned from when the campaign started until now

• Overview of the “High Costs” campaign website, social media, etc.

Presenter: Eric Escudero