Project Title
Risk, Uncertainty, and Reward Experiences
Project rationale and description
This project focuses on the effects of various kinds of uncertainty on peoples’ reward-seeking behaviours, with a focus on the consumption of alcohol, gambling products and services, food and drugs. Learning more about the situational, social and psychological factors that promote unhealthy consumption could help us to develop better ways to help affected individuals. The project will use experimental (lab-based as well as online) and survey methods, and will suit someone with interests in cognition, behavioural economics, consumer behaviours, and social factors in health.
