Jose Luis Vazquez Martinez

Why millennials are increasingly choosing an alcohol-free lifestyle

Jose Luis Vazquez Martinez - 11 December 2019

Millennials are increasingly reevaluating their relationship with alcohol. A movement known as “sober curious” is gaining popularity with these young adults, who are questioning both the physical effects of alcohol and the way drinking is ingrained in American culture. And now, bars and breweries are looking to capitalize on the trend by offering alcohol-free options. Hari Sreenivasan reports.

 

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