Format
Scientific article
Publication Date
Published by / Citation
Murphy-Hoefer R, Davis KC, Beistle D, King BA, Duke J, Rodes R, et al. Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015. Prev Chronic Dis 2018;15:180051. DOI: http://dx.doi.org/10.5888/pcd15.180051
Original Language

English

Country
United States
Keywords
CDC
Preventing Chronic Disease
Tips
Tips From Former Smokers
cessation
tobacco cessation

Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015

Abstract

This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention’s national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012–2015. Tips led to approximately 522,000 sustained quits during 2012–2015. These findings indicate that the Tips campaign’s comprehensive approach to combining evidence-based messages with the promotion of cessation resources was successful in achieving substantial long-term cigarette cessation at the population level over multiple years.