standardised packaging

Thailand Cigarette Packaging

News
One of the ways tobacco companies encourage people to purchase their products is through creating positive associations of brands. These include bright designs and symbols that quickly become familiar to potential customers. In a bid to...

Does Plain Packaging Cause a Reduction in the Prevalence of Smoking?

Scientific article
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Tobacco is the number one cause of preventable death worldwide. A recently published Cochraine Review has found that standardised, or plain, tobacco packaging could make tobacco products less appealing and, in turn, lead to a reduction in...